Studies

CRM Market

	The Forrester Wave™: Enterprise CRM Suites, Q1 2007 Suppliers: Forrester Research Price: 995.00 US Dollar Forrester evaluated leading enterprise CRM suites vendors across 493 criteria and found that Oracle's Siebel CRM and SAP's mySAP CRM are the clear Leaders. They offer broad and deep functional capabilities, industry specialization, and the scalability to support global organizations. Nevertheless, these Leaders are challenged by a diverse set of Strong Performers. More information from publisher
	Hosted CRM: A Great Debate or Much Ado About Nothing? Suppliers: META Group Price: see provideer Given recent market hype, the debate on CRM hosting has reached a boiling point. Fundamentally, most organizations want to know whether a hosted CRM solution is tenable for their company. Several critical factors - including application "best fit," growth, and migration, as well as IT maturity, IT constraints, and cost of ownership - must be explored prior to making this decision. More information from publisher

CRM Software

Evaluating Web Virtual Assistants Suppliers: Forrester Research Price: see provider Web virtual assistants give a persona to self-service, like a friendly concierge, increasing customer adoption of the self-service channel. However, virtual assistants (VAs) are not a replacement for a full self-service Web site; rather, they are best-suited for answering frequently asked questions and providing general information for employees or external customers. More information from publisher

CRM Strategy

	Best Practices In Travel CRM Suppliers: Forrester Research Price: see provider Today, CRM in travel focuses on customer loyalty. But within two years, CRM will spur travel firms to overhaul their operations based around customer value. More information from publisher