Books: Online marketing

		Barry Silverstein: Internet Marketing for Information Technology Companies This is a marketing book, not a technology book. It's about how to use the Internet as a powerful direct marketing medium to generate and qualify leads and to get orders. The important "spin" to the book is the focus on IT companies. This is the first book that guides hardware, software, networking, information services, and dot-coms to successful Internet marketing. You'll find proven strategies, techniques, and examples that show you how to make the best use of your Web site, e-mail, newsletters, banner ads, online events, e-fulfillment, customer service, e-commerce, and more. Pages: 300 Price: 35,05 EUR ISBN: 1885068468 Order this book...
		Joshua Grossnickle, Oliver Raskin: The Handbook of Online Marketing Research This work contains updated techniques and methods for conducting online market research in order for companies to become or remain competitive in the technology era. It also includes chat-based sessions, e-mail and e-mail feedback. Pages: 433 Price: 35,05 EUR ISBN: 0071361146 Order this book...
		Martin Brighty, Dean Markham: Winning E-Brand Strategies: Developing Your Online Business Profitability The authors built up a highly successful business selling luxury goods via the Web. Packed with practical guidelines on branding and marketing this volume shows how to turn a sluggish Website into a whirlwind without the need to pay exhorbitant consultancy fees. Pages: 240 Price: 21,89 EUR ISBN: 1904298540 Order this book...

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More books on these topics:
	CRM Basics
	Marketing & Sales Basics
	Data Mining & Warehouse
	Customer Management
	Call Center Management
	Telecomunication
	Online marketing
	Project management
	Databases
	Internet-Law