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Autonomy and VMS form strategic partnership
Autonomy Corporation, a global leader in infrastructure software for the enterprise, and VMS, the world leader in integrated media intelligence solutions, today announced a strategic partnership in which VMS will develop and market next-generation news media analysis and competitive intelligence solutions based on Autonomy’s technology suite. As part of the agreement, VMS will integrate Autonomy’s family of meaning-based computing software, enhancing VMS’ public relations and advertising solutions for monitoring, measurement, analysis and workflow management across the entire media spectrum. These offerings encompass VMS’ comprehensive global media content including television, radio, print, web, social media, billboards, and cinema. This deep technology relationship completes VMS’s transition from a content provider to a global solutions provider.
VMS is a longstanding customer and partner of Autonomy. The company’s Vantage, AdSight, InSight, and RealTime products provide marketers, advertisers, and communications managers with the most comprehensive set of integrated media intelligence solutions available - from media monitoring, analysis and competitive advertising intelligence to in-depth analytics and PR measurement.
With Autonomy Interwoven’s web solutions - powered by Autonomy’s Intelligent Data Operating Layer - VMS will be able to deliver next-generation solutions that understand any hidden meaning behind every piece of content, and automatically act on that information. VMS customers will benefit from the rich media management capabilities of Virage MediaBin, which provides automatic understanding and management of video and digital media, without the need for manual tagging of content. Additionally, customers can leverage Autonomy’s deep expertise in audio analytics to gain actionable insights from speech and music files on the web, radio, and broadcast media.
"VMS has a rich history of innovation, from pioneering the media monitoring industry in 1981, to deploying a series of unique web-based business solutions, to this year launching Vantage, the industry’s first all-in-one platform for measuring, monitoring and optimizing PR and advertising performance," said Peter Wengryn, CEO, VMS. "With Autonomy as a strategic partner, leveraging their unique Meaning Based Computing technology and software support, and incorporating our best-of-breed content, we will substantially augment our current market-leading solutions. These solutions will deliver exponentially more functionality, and a markedly enhanced user experience, providing our clients with the world-class solutions they need to stay ahead of their competitors."
"Autonomy’s Meaning Based Marketing approach helps marketers succeed in the modern era by providing an integrated set of solutions that allow marketers to automatically listen, understand, and act on all forms of customer information," said Stouffer Egan, CEO, Autonomy US. "By partnering with VMS, who are uniquely focused on delivering solutions to chief marketing officers, public relations strategists, and advertisers, we can deliver game-changing capabilities that enable marketers to build much more effective campaigns, promotions and programs for their businesses. Unlike competing solutions, which provide marketers with a myopic view that is overly reliant on one set of dated information, Autonomy and VMS can provide its’ customers with a truly real-time, actionable solution that takes into account the vast tapestry of information pulsing throughout digital and broadcast media every day." 22.07.2009, Autonomy Corporation
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