Gutscheinbuch.de starts customised email client dialogue with ELAINE Online Direct Marketing.
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ECRM service provider artegic implements communication platform for the German market leader in vouchers and coupons.
Kuffer Marketing, Germany’s leading provider of vouchers and coupon booklets expands its online direct marketing. Backbone of the new communication solution is the ELAINE Online Direct Marketing Suite of German ECRM consulting and technology provider artegic AG (www.artegic.de). ELAINE improves the accuracy of offers through self-sharpening profiles based on interests and regions.
"For us, highly customised communication for prospective buyers and existing clients is vital. Vouchers must be exciting, match the range of interests and experiences of our clients and invite to new localities”, says Markus Himmelstoß, Head of Club and Online Marketing at Kuffer Marketing.
"We were mainly convinced by the scalability of the technology, the clear usability, as well as the opportunities for targeted cross and up-selling campaigns”, continues Himmelstoß.
The communication platform is managed in artegic’s certified ELAINE ASP data centre. Active provider relations, as well as memberships, such as the ECO-certified Sender Alliance secure the deliverability of emails from Gutscheinbuch.de in the electronic post boxes of clients.
About Gutscheinbuch.de
Kuffer Marketing started off as a small company in Regensburg and with its "Schlemmerreise mit Gutscheinbuch.de"(Gourmet Journey with Voucher Booklet) and several other voucher booklets it has become market leader in vouchers and coupons. "Schlemmerreise mit Gutscheinbuch.de" and voucher booklets on other subjects are now available for over 200 towns and regions, amongst them also in Italy, France and Switzerland. As a book and via the portal www.gutscheinbuch.de, we offer more than 6000 vouchers in the categories Food & Drink, Hotels, Travel, Leisure, Shopping and Wellness.
02.07.2008, Stefan von Lieven
