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Strategies for Improving CRM Performance Revealed on CRM Talk Radio
Acetta, a business process improvement company, announced the availability of a recent interview of co-founder, Lance Kyle, on Mondo Solution's Customer Relationship Management (CRM) Talk Radio. The interview, hosted by Scott Davis and Kate Schrader, featured an overview of current challenges companies face in working to improve customer relationships and provided simple measures companies can take to maximize their significant CRM technology investment.
Broadcast live on Wednesday, December 8, 2004, the CRM Talk Radio interview is available for immediate listening online at http://www.wsradio.com/crmtalk/december2004.htm.
Bringing more than ten years of experience in working with companies nationwide, Mr. Kyle co-founded Acetta in 2000 to help mid-size organizations improve overall sales, marketing and service performance. Acetta's unique approach, called the Turning Point Program, pairs the fundamentals of business process improvement with CRM technology, ensuring that CRM efforts are tightly integrated with the company's overall corporate strategy.
"The vast majority of companies implementing CRM technologies do so without ever talking to their customers, and the connection is left broken," said Lance Kyle, co-founder, Acetta. "We've developed an approach, proven in more than 100 custom engagements, that aligns people, process and technology to help organizations realize the true value of CRM."
CRM Talk Radio is the new global voice of customer relationship management available over the web. With guests ranging from the industry's leading voices, organizations that deploy CRM tools, to the developers of technology, this live and archived talk radio show creates an objective source for sales professionals and management to realize CRM success. CRM Talk Radio broadcasts out of San Diego to a broad range of listeners including CRM vendors, consultants, practitioners and users. 21.12.2004, Acetta
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