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Salesboom On-Demand Marketing Automation & Analytics to Push Marketing ROI's through CRM / SFA Integ
Salesboom.com, on-demand Customer Relationship Management (CRM) / Sales Force Automation (SFA) services provider, announced an addition to its already comprehensive Campaign Management and Marketing Automation features. The Campaign Management tool, currently an invaluable addition to its on-demand CRM services for Small Businesses, has undergone a further integration into the Salesboom Custom Reporting, Analytics and Business Intelligence toolset. By allowing further drill-down capabilities into its Marketing Automation and Campaign Management reporting and analytics features, Salesboom will offer a more complete and robust Business Intelligence and Analytics toolset than any other service provider in the OnDemand CRM space.
“Campaign Management and Marketing Automation tools are some of the most important features of the Salesboom OnDemand Customer Relationship Management (CRM) / Sales Force Automation (SFA) service,” Justin Webster, VP of Business Development commented. “As a true Small Business CRM provider, we provide all the functionality that will help Small-Medium sized Businesses (SMBs) and Small-Medium sized Enterprises (SMEs) succeed by deploying our on-demand CRM / SFA offering. This new addition aimed at helping these small businesses measure marketing metrics more effectively will serve to quickly increase the ROI of investing in Marketing Automation, which comes included in our Customer Relationship Management (CRM) / Sales Force Automation (SFA) services.”
The new Marketing Automation Analytics and Business Intelligence tools will be available immediately to all subscribers, as well as users of the Salesboom.com free 30 day trial. By allowing customers to drill into their marketing metrics while using the Salesboom marketing campaign management solutions, Salesboom customers will enjoy an even further automated marketing solution, which will easily replace existing legacy marketing automation software. The analytics portion of the Salesboom on-demand Customer Relationship Management (CRM) / Sales Force Automation (SFA) services contains further customizable reporting solutions to provide for all of a company’s Business Intelligence needs. The Salesboom customer will now have the opportunity to drill even further down into their customer segment through these advanced business intelligence tools, and get key metrics about how their marketing campaigns are performing, both past and present, in real-time.
“Our Marketing Campaign Management has always been hugely successful,” commented Rami Hamodah, President and Co-Founder of Salesboom. “So we decided we should make it even better. Salesboom isn’t about being ‘average’ or ‘acceptable’ or even ‘good.’ Salesboom strives to be a fully customizable and scalable solution for companies of every size, whether they’re small businesses or Fortune 500s. For some reason, some of our competitors, such as Salesforce.com, do not recognize the intrinsic need for Marketing Automation in the Small Business category. We have many current customers who were once Salesforce.com customers, and upon learning that Campaign Management was almost an additional $200 per user per year to add to their service, flocked to us immediately. By withholding key functionality such as Marketing Campaign Management from its smaller businesses by way of price points, Salesforce.com is only serving to further limit its customer’s growth, as well as limiting the Small Business access to key CRM / SFA functionality in the Salesforce.com application. It’s extremely counter-productive.”
Salesboom’s Marketing Automation and Campaign Management solutions are fully integrated into the existing Customer Relationship Management (CRM) / Sales Force Automation (SFA) services. It allows a user to easily track a lead from its insertion into the system, all the way through multiple purchases and sales cycles, and can then generate easy to use reports which indicate how successful your marketing campaign has been. Even better, users can drill back down from an existing customer to find out what marketing campaign originally brought the customer in, which leads to a higher degree of insight into your customer base. The Salesboom Marketing Automation and Campaign Management features are fully comprehensive and customizable, making them a perfect alternative to existing campaign management software solutions.
For more information on the Salesboom.com Campaign Management and Marketing Automation features and functionality, please visit the Salesboom website at http://www.salesboom.com and sign up for a free, instant 30 day trial with no obligation. Interested parties may also contact Salesboom directly via telephone at 1.877.CRM.SALE (1.877.276.7253) or by email to e-mail protected from spam bots. 15.12.2004, Salesboom.com
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