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Wacom Europe Uses Siebel CRM Professional Edition to Enhance Critical Partner and Customer Relations
Siebel Systems, Inc., provider of business applications software, announced that WACOM Europe GmbH has deployed Siebel CRM Professional Edition to better serve its partners and customers. The market leader in pen-based digital imaging is using the Siebel solution to create a single, comprehensive view of its European network of distributors, resellers, and customer accounts across all channels. This is enabling Wacom to work more closely with its partners and customers to maximize sales effectiveness and productivity.
"We chose Siebel CRM Professional Edition because it satisfies our sophisticated requirements and has the flexibility to change and grow with our business," said Wolfgang Lenzen, MIS manager, Wacom Europe. "With this solution, we are able to effectively manage lucrative relationships with our partners, identify and close new sales opportunities, and maximize employee productivity."
Founded in 1983, Wacom has established itself as the market leader for pen tablets and is a pioneer in the development of the pen as an input device for computers. The company's aim is to make working environments more natural, ergonomic, and flexible, so that computer technology can be used by everyone, for a wider variety of tasks. The philosophy behind this vision is to create the most harmonious environment possible for the user and his or her technical equipment.
In Europe, Wacom markets and sells its products through a network of channel partners, including distributors, retailers, resellers, and value added resellers (VARs). It also has direct sales relationships with certain key corporate accounts. To manage these relationships, the company relies on a team of 15 sales professionals at its European headquarters in Germany. Previously, each of these sales professionals used his or her own preferred system for managing customer relationships, and this disconnected set of systems undermined the company's ability to deliver responsive, effective sales and customer service.
Wacom has addressed these challenges by standardizing on Siebel CRM Professional Edition to create a single, comprehensive view of its partners and key accounts across multiple channels and touchpoints. Siebel CRM Professional Edition enables the sales team -- as well as executives and employees working in marketing and technical support -- to track activities and compile an executive summary pertaining to partners or key end user accounts. Employees can also use the solution to schedule customer appointments, review account status, and access sales and marketing collateral. Using this solution, Wacom is enhancing customer loyalty and retention, increasing revenue, and optimizing employee productivity.
Wacom's marketing teams are using Siebel CRM Professional Edition to maximize the effectiveness of marketing campaigns by more effectively planning and executing new product launches, trade shows, and other events. The solution is also helping Wacom's marketing organization successfully manage its relationships with advertising, design, and public relations agencies. 09.12.2004, Siebel Systems, Inc.
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