|  |
New York Blues Plans Deploy Onyx CRM to Standardize Processes Across Divisions
Onyx(R) Software Corporation announced that BlueCross BlueShield of Western New York and BlueShield of Northeastern New York, two divisions of one of New York's leading health plans, have successfully implemented Onyx CRM ("sales force automation") to manage growth and standardize business processes. Over 200 employees are using the Onyx CRM system to drive sales effectiveness and increase retention with standardized sales tools, consolidated processes, centralized tracking of group and broker history, automated workflow and improved business insight.
"These two distinct sales regions used completely different processes to enroll, administer and manage prospects and accounts," said Nora McGuire, Senior Vice President, Marketing and Business Development for BlueCross BlueShield and BlueShield. "With both plans experiencing high rates of growth, sales force automation provided us with a standardized tool that helps us run our business more effectively yet still supports regional differences in operations. Sales Force Automation reduces paperwork and streamlines group enrollment processes."
Like most healthcare companies, BlueCross BlueShield and Blue Shield were dependent on paper-based processes, clunky organizational handoffs and manual data entry as information traveled from the group or broker to sales then to group enrollment for system processing. To speed the pace of communication, Onyx CRM was integrated with their internally developed rating engine and its FACETS membership and claims system. Now sales submits benefit plans and links to the documentation electronically to the administration team responsible for group processing, reducing a process that formerly took days to minutes.
"In the competitive healthcare market, the quickest quote can win the business and top service keeps brokers and customers returning," said Ben Kiker, Onyx senior vice president and chief marketing officer. "We've honed our healthcare solution by working with top healthcare providers to streamline the lead-to-enrollment and renewal process and put a laser focus on sales and service."
In the second phase of its Onyx CRM deployment, the two plans will use the system to provide a higher level of service to its broker community by offering a number of productivity tools, such as a rate and proposal generator and group enrollment forms.
Onyx counts more than two dozen major healthcare organizations as customers including The Regence Group (BlueCross BlueShield of Oregon, BlueShield of Washington, BlueShield of Idaho and BlueCross BlueShield of Utah); Health Alliance Medical Plans; Ingenix Health Intelligence; Delta Dental of California, New York and Pennsylvania; Kaiser Permanente; Neighborhood Health Plan; Sierra Health Services; and University of Pittsburgh Medical Center. 08.12.2004, Onyx Software Corporation
Subscribe to the newsletter | | |
| | | |
