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EMPACT Software Suite Gives SMBs Affordable, Automated E-Marketing
mUrgent (http://www.murgent.com), an e-marketing company that combine affordable automated email and wireless marketing services to small and medium-sized businesses, has launched its EMPACT digital communications software suite, from headquarters in Orange County, CA.
“When e-marketing emerged in the late 1980’s, businesses jumped on the bandwagon, taking advantage of economical list serve technology, though most smaller businesses tended to be late adopters. Now mUrgent’s automated EMPACT software makes this especially effective type of customer relationship management (CRM) specially affordable and practical for small-to-medium sized businesses,” says mUrgent CEO, Boris Bugarski.
mUrgent’s EMPACT is the first affordable e-marketing automation software ever offered to the small-to-medium sized business community. Using a common Internet connection and secure customer log-in identification, businesses can create their own customer databases and schedule email and wireless marketing campaigns online. No hardware or software purchases are required, and because the process is all digital, no expensive postage, graphic production, printing, photography or advertising production and placement costs are required. The campaign can be managed and modified anytime an Internet connection is available, anywhere around the world.
Though production costs of hardcopy direct mail brochures and other collateral literature varies from campaign to campaign, mUrgent estimates the average cost of a delivered piece of direct mail to be one dollar. A business distributing 10,000 direct mail pieces would spend $10,000 for one campaign in a single month. In comparison, EMPACT users can send 20,000 personalized emails and an additional 100 SMS messages to wireless devices – that is two campaigns - for under $100 per month.
Small Orange County businesses are already using EMPACT to increase their business from current customers and to build additional loyalty, including Sol Grill of Newport Beach, Golf Plus and Florence Italian Cuisine in Irvine and clothier Austin Taylor in Anaheim.
mUrgent is also negotiating with 23-store Fry’s Electronics based in San Jose, CA, 752-outlet Michael’s Stores based in Irving, TX and Plantronics of Santa Cruz, CA, a major manufacturer of audio headsets. CompUSA, The Walt Disney Company and Pizza Hut negotiations are also underway. 03.12.2004, mUrgent
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